LG's 'Smart Thief' Spot Shows You How to Steal an Ultrathin OLED TV

LG Has Two Spots on the Chart, and Two Very Different Approaches to Humor

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Superthin OLED TVs were the rage at last week's Consumer Electronics Show in Las Vegas. LG and agency Y&R Amsterdam borrowed the look of security camera video to humorously drive the key point home: They're really thin. The video, which has no sound or dialogue, found 2.3 million views last week.

LG actually has two spots on the chart, the second for a vacuum with nearly a million views. Two different products, and two very different approaches to humor. My guess is the second is enjoying some SEO benefits due to its title: "Super Model Photography Trick."

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