Did you know that the energy sources of the future could involve transforming old coffee grounds into low-carbon biofuel, or harnessing kinetic energy from human footsteps? These are just a couple of the themes featured in this week's top video campaign, Shell's "#makethefuture" effort using animation and a rendition of American Authors' 2013 hit "Best Day of My Life" performed by Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan WeiWei and Yemi Alade.
Other new video campaigns on this week's top ten list include "Roadtrip," a short vignette from H&M featuring Kevin Hart and David Beckham; an Audi ad that was released in time to capitalize on interest around the first presidential debate; and a promotion for Pizza Hut's grilled cheese stuffed crust.
A new campaign video from Lane Bryant that promotes body positivity also got 6.4 million views, and Microsoft, T-Mobile, Apple, Lyft and LG made repeat appearances.
The Viral Chart, courtesy of Visible Measures, as always includes both "organic" unpaid views and paid ad placements in the week through Sunday.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.
