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Champs Sports landed at No. 2 on the Viral Video Chart.
Champs Sports landed at No. 2 on the Viral Video Chart.

Although Dirt Devil sucked up enough views to return to the No. 1 spot on the latest Ad Age Viral Video Chart, four new entries are giving the vacuum brand a run for its money.

Champs Sports made its first Viral Video chart appearance at No. 2 with "We Know Game," a new TV campaign that used some key paid online placements across 10 clips to rack up 1.3 million views its first week out. Samsung landed at No. 4 with "Unleash Your Fingers," a video that introduces the dance trend of "finger tutting" to the masses. Also new at No. 10 is Wheaties with video from Saatchi & Saatchi. In these two original spots, DJ Steve Porter "remixes" footage of athletes like Peyton Manning, Albert Pujols, Bryan Clay and Hunter Kemper chatting with Boston Celtics forward Kevin Garnett about why they're "serious about cereal."

But perhaps the most impressive marketing stunt on the chart this week belongs to Microsoft, which enters at No. 8 with "All You Need For College." The marketer's two suggested necessities for higher education? A PC and an Xbox, the latter of which came free with purchase of any qualifying Windows 7 PC. Microsoft garnered 750,000 views, both paid and unpaid, for its college campaign.

Elsewhere, Tiny Prints fell out of the top 10 after topping last week's chart for its Father's Day campaign, leaving plenty of room for chart stalwarts like Evian (No. 3) and Blendtec (No. 7).

But TomTom held strong in its third week on the chart, securing the No. 5 spot with a 12% increase in views. Heineken clip "The Date" added 6% more viewers to win No. 6, while Perrier slipped 30% and the No. 9 position with "Le Club Perrier," which might not be a good sign for the brand's forthcoming "sexier, steamier and wilder" version of the party video.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 3 Dirt Devil You Know When It's the Devil Filmakademie Baden-Wurttemberg 1,594,589 -12% Dirt Devil: You Know When It's the Devil
2 New Champs Sports We Know Game N/A 1,351,179 New Champs Sports: We Know Game
3 4 Evian Live Young BETC Euro RSCG 1,184,243 +2% Evian: Live Young
4 New Samsung Unleash Your Fingers N/A 1,102,520 New Samsung: Unleash Your Fingers
5 7 TomTom Break Free Pool Worldwide 939,081 +12% TomTom: Break Free
6 8 Heineken The Date Wieden & Kennedy 875,117 +6% Heineken: The Date
7 6 Blendtec Will It Blend? In-house 706,660 -21% Blendtec: Will it Blend?
8 New Microsoft All You Need for College Crispin Porter & Bogusky 705,954 New Microsoft: All You Need for College
9 5 Perrier Le Club Perrier Ogilvy & Mather 691,336 -30% Perrier: Le Club Perrier
10 New Wheaties Serious About Cereal Saatchi & Saatchi 607,013 New Wheaties: Serious About Cereal
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