This might be our least favorite list of top videos, but hey, we have a job to do. Hyundai tops the weekly ranking of most-viewed brand videos with a sappy story of a man who refuses to sell his old car because ... it was the family car while his son was growing up? We kept waiting for the reveal to be, well, dramatic. At No. 2 is Indian actor Tiger Shroff falling over while he puts on his shirt because he can't stop looking at his Samsung Galaxy On6 (though you can barely see his face so if you're not familiar with Shroff to begin with, this won't be a celebrity sighting). And Hyundai rears its head again at No. 3, with a spot celebrating the FIFA World Cup.
This week's leaders again reinforce that the view counts on our weekly Viral Video Chart reflect both organic views initiated by consumers and paid views generated through ad placements.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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