The summer Olympics have hit the Viral Video Chart in a big way this week, in videos from some of the largest global marketers, according to data provided by Visible Measures.
Both Visa and Coca-Cola debuted new campaigns centered around the London 2012 games this summer, and both play on the general spirit of excitement and competition while careful skirting the international politics of the games.
Visa scored big with its debut of "Go World 2012," which hit the top of the chart with more than 2.7 million views. The campaign, which saw a heavy push in social media, is live in 70 countries and features nine individual videos with Olympic stories of famous athletes, including Michael Phelps, Li Na and others. Its main component is a montage entitled "The Difference," which depicts some of previous games' more exciting moments, punctuated with the tagline "Join our global cheer."
Coca-Cola's "Move to the Beat of London 2012" came in at No. 5 with just over a million views, and like its other athletics-based global campaigns, it takes a music-focused approach, featuring Mark Ronson and singer Katy B in the center of a fast-paced Olympic spectacle.