Nike Has the Web's Most-Seen Olympics Campaign
Official Olympics sponsor Nike is dominating online ads related to the games, according to Visible Measures research into web video related to the Olympics through Sunday. It leads No. 2 Procter & Gamble, another official sponsor, by a large margin, Visible Measures said.
Non-sponsor Under Armour also made the chart, however. That's yet another twist in marketers' ongoing dance with Olympics rules and regulations around sponsorship (or not).
The scoreboard rolls up all the various videos in a given campaign. View counts can encompass either or both paid views and organic views.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. The campaigns in this top 10 are all themed around the Olympics, even if the brand is not an official sponsor. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.