What's Going Viral? Thrilling Stunts and Hidden-Camera Pranks

What People Watched the Week of Aug. 17

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NEW YORK (AdAge.com) -- As they have for the past several weeks, Evian with its roller-skating babies and Microsoft with its gigantic waterslide continue to battle it out for the No. 1 spot on the Viral Video Chart. Both campaigns have started to lose momentum, but they both racked up enough views in the past week to give them more than double the next-closest video, which happens to also be a Microsoft one (the Project Natal trailer, which has lingered on the chart since its debut at E3 in early June).

A terrifying -- and thrilling -- five-minute video of stunt cyclist Danny MacAskill jumping fences and off of roofs in Edinburgh, Scotland, is the week's fourth-most-watched piece. The video, which actually launched in April and has since racked up almost 10 million views, has received a bit of attention of late, including in Ad Age, helping to boost it onto the chart. It's lightly branded by Inspired Bicycles -- so lightly, in fact, that Visible Measures, which collects and analyzes the data we show here, just recently classified it as "branded" -- a prerequisite for making this chart.

Meanwhile, Office Max reprised its "Penny Pranks" campaign, in which it records, via hidden cameras, the reactions of sellers when its actors try to pay for high-ticket items in pennies. The company launched the campaign last year with comedian Matt McCarthy doing the buying; this year he's joined by a 10-year-old "billionaire sidekick." The push, which also includes TV and radio, is meant to promote the office-supply chain's 1-cent deals on supplies such as rulers, crayons and notebooks.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Evian Live Young BETC Euro RSCG 1,401,890 -25% Evian: Live Young
2 1 Microsoft Megawoosh (Make It Possible) MRM Worldwide, Germany 1,162,745 -49% Microsoft: Megawoosh
3 5 Microsoft Xbox Project Natal World Famous 467,645 +6% Microsoft Xbox: Project Natal
4 New Inspired Bicycles Danny MacAskill Trials N/A 450,065 New Danny MacAskill Trials
5 3 MSI Acrobuttocks N/A 448,331 -64% MSI: Acrobuttocks
6 Back on Chart Frito-Lay Woman's World OMD, Juniper Park, Jam Media 424,747 Back on Chart Frito-Lay: Woman's World
7 New Office Max Back to School for Pennies The Escape Pod 381,131 New Office Depot: Back to School for Pennies
8 6 DC Ken Block's Gymkhana Two Project Mad Media 366,189 -7% DC Shoes: Ken Block's Gymkhana Two Project
9 7 Nike SB Today Was a Good Day Wieden & Kennedy 274,227 -28% Nike SB: Today Was a Good Day
10 9 Cadbury Eyebrow Dance Fallon 190,285 -5% Cadbury: Eyebrow Dance
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