Viral Video Chart: When it Rainns, it pours

Published on .

Rainn Wilson for T-Mobile.
Rainn Wilson for T-Mobile. Credit: T-Mobile via YouTube

This week's viral video chart stands out thanks to a notable newcomer: Rainn Wilson, best known as Dwight from "The Office," who punches the clock this time around for T-Mobile. Here, he attemps to connect with a phone plan's customer service but can't get past a robot. The star turn wasn't the most-viewed brand video (it came in at No. 5), but we appreciate its personality—especially in comparison to the top video, from Samsung, which is a rather lugubrious take on the new Galaxy Note9.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

Viral Video Chart
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1
Samsung Galaxy Note9: Official Introduction
571%
ClientSamsung
AgencyNA
Views this week69,324,432
Spot last week3
2
Team Mode
86%
Clientadidas
AgencyNA
Views this week28,927,034
Spot last week2
3
Breitling Surfer Squad
81%
ClientBreitling
AgencyNA
Views this week11,045,786
Spot last week7
4
#TimeOnYourHands
46%
ClientWish
AgencyNA
Views this week8,500,805
Spot last week12
5
Rainn Wilson Calls Customer Service
NEW
ClientT-Mobile
AgencyNA
Views this week7,788,126
Spot last weekNEW
6
Write the Future
29%
ClientGrammarly
AgencyNA
Views this week7,619,997
Spot last week10
7
Sunny
25%
ClientIndeed
AgencyNA
Views this week7,419,185
Spot last week9
8
Investing in Our Communities
12%
ClientWells Fargo
AgencyNA
Views this week7,398,859
Spot last week6
9
Enhance Your Writing
Back on Chart
ClientGrammarly
AgencyNA
Views this week7,187,844
Spot last weekBack on Chart
10
Conquer Your Mountain
NEW
ClientKia
AgencyNA
Views this week7,067,216
Spot last weekNEW
Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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