Samsung continues to go directly at Apple's distinctive air of superiority with its "Ingenius" series, taking second place on the latest Viral Video Chart with the campaign. Apple takes No. 5 with a video that does not acknowledge any competition.
As always, the counts below include both "organic" views by willing consumers and views for paid ad placements.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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