Samsung's Big-Money Celebrity Signings Are Dominating Viral Video
Samsung has nabbed the top two spots in the viral video world, with its Jay-Z collaboration taking first place on the latest Viral Video Chart and its Usher partnership a close second. The celebrity-fueled ads have garnered a total of 50.9 million views for Samsung since their debuts, according to Visible Measures.
Samsung's promotion giving Galaxy owners access to Jay-Z's new album, "Magna Carta Holy Grail," before everyone else took 20.6 million views last week, bringing its total cumulative views to 23.5 million. The campaign was was created by 72andSunny, the LA agency behind many Samsung hits including Super Bowl ad "The Big Pitch" with Seth Rogan and Paul Rudd.
That was enough to kick Samsung's Usher video, last week's No. 1, to the No. 2 spot even as it raked in 12.1 million more views. The 2.5-minute fight scene that promotes Samsung's smart TV technology has now been viewed 27.4 million times. Brooklyn-based digital agency Huge created the ad.
Google held two spots on the latest chart, as well, as "Chrome: For…" bumped up to third place with 6.1 million views for the week and "This is Google Drive" came in fourth with 2.7 million views. Newcomers to the chart included Red Bull's "Imaginate" campaign with extreme biker Danny MacAskill and Cheetos' promotion for the new Cheetos Mix-Ups.