After last week's Chicago Cub's World Series win, Cubs-related videos from Budweiser and Nike make this week's chart of the most-viewed brand videos. Bud's video featuring late Cubs announcer Harry Caray knocked Shell's clean energy campaign out of the No. 1 spot after six weeks.
Also notable is Samsung's return to the chart, old stomping grounds where it hadn't been seen since early September as inexplicably exploding Galaxy Note batteries sidelined its marketing plans. Samsung is back not with a phone ad, however, but a campaign playing up its good work supporting education.
The Viral Video Chart, courtesy of Visible Measures, uses both "organic" unpaid views and paid ad placements during the week through Sunday.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.