#SoloSelfie Goes Viral for Beats in a Week When Repeats Ruled
This week's Viral Video chart is full of favorites. Six of the week's ten entries are making their second (or third) appearances, and two other spots are occupied by campaigns built on previous successes.
Turkish Airlines' #EpicFood campaign claimed the chart's top spot for a second consecutive week after piling up more than 27.5 million views in the week that ended Sunday, enough for a total of 60 million since its debut. Elsewhere, Foot Locker's "Week of Greatness 2014," Poo Pourri's "Even Santa Poops" and three different Google campaigns all made repeat visits to the chart.
The two newcomers building on hits came from Beats by Dre and Old Spice. The Beats by Dre campaign, #SoloSelfie, is a star-studded, music-driven spot, while Old Spice's campaign, "Dadsong," is a kind of sequel to the breakout hit "Momsong" (as highlighted last week by Creativity, which made it an Editor's Pick.)
New entries from TD Bank and Chevrolet round the week out. TD Bank's campaign, #MakeTodayMatter, shows people making a difference in their community with $30,000 cash awards, while Chevrolet's Black Friday-themed spot extols Chevy as the "most awarded car company of the year."