Adidas continues to dominate our weekly Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures. The brand's "Take It" goes to the top for the second consecutive week while "There Will Be Haters" hangs in the top 10 even as it recedes to No.6 from No. 2.
Samsung takes over that No. 2 slot with the "Movie Magic" campaign it introduced at the Oscars, which displays the versatility of its mobile devices by touting how they could be used to shoot the next great film.
But for viral persistence, Google's "The Google App" campaign is making an impressive showing, appearing on the chart for the twelfth time since September. (It fell off for a time but is back in action.)
The viral veterans at Old Spice, meanewhile, debuted at No. 4 with their "Nature" campaign, while Oreo's "Play With Oreo" campaign returns, whetting the appetite of cookie lovers with pop music by Yelle.
And then there's MTS India.