Victoria's Secret, Apple Still No Match for Shell's Viral Clean Energy Campaign
Shell couldn't even be stopped this week by Victoria's Secret, promoting the brand's first show in Paris and unveiling a lavish holiday campaign, or Apple, introducing its highly anticipated MacBook Pro. LeBron James, star of new videos for Sprite and Nike, couldn't catch Shell either. Microsoft, with a showcase of the new Surface Studio that "out-Appled Apple," came closest.
The Viral Chart, courtesy of Visible Measures, as always uses both "organic" unpaid views and paid ad placements during the week through Sunday.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.