Lingerie-Clad Models Sing to Viral Choir

Campaigns From Google and La Senza Join the Chart for Obvious Reasons

By Published on .

NEW YORK ( -- Sometimes it's obvious why a video hits the Ad Age Viral Video Chart. Sometimes, well, it's not. Put the latest two newcomers from La Senza and Google in the former category.

No. 10 on the chart this week is "Cup Size Chorus" from La Senza, and for any of you who'd like a comparative look at cup sizes, as well as comparative notes A through G, then this is a video for you. The campaign generated 578,418 views last week, the majority coming through referrals from the Cup Size Choir website, according to Visible Measures. La Senza, owned by Limited Brands, is a corporate sibling but competitor of Victoria's Secret.

At No. 9, we have another in a string of imaginative videos demonstrating various Google products. Google has devoted an entire site to these demos, Demo Slam, and the video that hit the chart this week shows off the capabilities of Google Googles. It's pretty cool stuff, but as we've pointed out in the past, Google can pretty much make anything hit the chart with the distribution power of YouTube and paid placements through the Google Content Network.

Otherwise, the chart is full of familiar campaigns. Evian joined for a record 70th week; Australia's Transport Accident Commission is No. 1, helped by coverage in automotive blogs last week; and Axe, Hyundai, DC Shoes, Blendtec, Nike and Old Spice are all back on the chart.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Tranport Accident Commission (Australia) Everybody Hurts Grey 1,250,824 +30% Tranport Accident Commission: Everybody Hurts
2 3 Evian Live Young BETC Euro RSCG 959,222 +10% Evian: Live Young
3 10 Axe Clean Your Balls BBH 862,985 +33% Axe: Clean Your Balls
4 6 DC Shoes Gymkhana Three In-house 756,261 +2% DC Shoes: Gymkhana Three
5 4 Hyundai & YouTube YouTube Symphony Orchestra 2011 N/A 697,255 -11% Hyundai & YouTube: YouTube Symphony Orchestra 2011
6 9 Blendtec Will It Blend? In-house 664,801 -3% Blendtec: Will it Blend?
7 1 Nike LeBron Rise Wieden & Kennedy 614,920 -84% Nike: LeBron Rise
8 Back on Chart Old Spice Responses Wieden & Kennedy 605,162 Back on Chart Old Spice: Responses
9 New Google Demo Slam Google Creative Labs; Johannes Leonardo 602,918 New Google: Demo Slam
10 New La Senza The Cup Size Choir Karmarama 578,418 New La Senza: The Cup Size Choir
Most Popular
In this article: