Everything Is Coming Up Colonel as KFC Lands on Viral Chart

'Dumb Ways to Die' Refuses to Die

By Published on .

Maybe Colonel Sanders is an outdated idea being revived semi-ironically as a slightly daft guy with a creepy laugh who's overly enthusiastic about Kentucky Fried Chicken.

But people sure are watching the current Colonel, played by "Saturday Night Live" alum and professional Bill Clinton impersonator Darrell Hammond.

KFC's campaign centered on its icon has landed at No. 3 on the Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures.

And, from the land down under, Melbourne Metro Trains' "Dumb Ways to Die" campaign shows no signs of dying -- ever. According to Visible Measures, since the campaign's launch in November 2012, the campaign has been viewed over 309 million times. (Despite this, YouTube left the effort out of its showdown of top ads on the platform.)

Also on this week's chart: Samsung and Avenger take the No. 1 spot; T-Mobile lets Perez Hilton read mean things about Verizon; and Delta drags out a 777 full of internet memes for its latest safety video.

The Viral Video Chart may not work on your platform. Please view it on AdAge.com
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