Smith & Forge's Muscle Beach Prank Video Hits 70 Million Views
Hard cider brand Smith & Forge's prank video campaign "Hard Won" is number one on the Viral Video Chart with more than 74 million views last week. CrossFit athlete Kenneth Leverich, disguised as an 84-year-old man, challenges local bodybuilders to lift tremendous weights at Muscle Beach. With white hair, wrinkles and a small limp, no one expects him to do what he does.
"We are America" starring John Cena for Ad Council takes the number-two spot with 29 million views. He explains that the average U.S. citizen might not be what you initially imagine, noting all of America's diversity. "Labels don't devalue us, they help define us," he says. The wrestler also appears in a prank-y video for Cricket Wireless, which topped last chart but dropped to fourth place this week.
And Chipotle's short animated film titled "A Love Story," an attempt to regain control of the narrative around the brand, has 7.6 million views at fifth place. It's a touching story of two competitive neighbors who start a lemonade stand and an orange juice stand respectively.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.