More than a third of people lose their phones at festivals, according to a new Pepsi Max spot.

Thus the "Friend Finder" was born, a GPS-enabled blimp (resembling a Pokeball) which floats over the flower-crown-wearing, beer-sipping crowd to point at your lost buddy. The video, making its debut in ninth place, shows footage of the blimp at London's New Look Wireless Festival. The device, however, is real only in the "what-if" land of soda marketing, so don't abandon the buddy system just yet.

Among the new videos, videos for the Galaxy S6 Edge and the Galaxy Note5 premiere in spots two and three, showing off the phones with sleek, modern spots that highlight the slim size and streaming capabilites of the devices, among other features.

KFC's "The Real Colonel" with Norm Macdonald premieres in spot seven. And Adidas and 72andSunny's "Create Your Own Game," now with 42 million views, keeps the No. 1 spot.