Two marketers, Samsung and LG, combine for than half of the top 10 most-viewed ad campaigns on our most recent chart of "viral" videos, as compiled by Visible Measures. Of course, the chart counts paid views as well as organic, user-initiated views, so it's likely that Samsung and LG are among digital video's biggest spenders in this week's chart as well.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.