It's a good day here at viral video central: We have no quibbles with the top posts, an unusual event we're marking down.
At No. 1 is Nike's "Dream Crazy," and we' d say that's no surprise except that ads with social currency aren't necessarily reflected here week to week. But there's no denying that the feel-good, go-for-broke, just-do-it inspirational spot -- starring, despite coming near the end, Colin Kaepernick--has caught on with the masses, paid placements or not.
The Fiat ad at No. 2, "A Taste of Tomorrow. Today," a "Back to the Future"-esque tale of a young British couple on the road hurtled into the present day (their surprise at the car's smart features is a great way to show off the goods), has narrative logic, humor and a twist ending. What more can you ask for?
As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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