Apple's new iPhones rack up 23 million online video views in one week

Published on .

Credit: Apple

A video promoting Apple's latest product evolutions tops the latest Viral Video Chart with more than 23 million views, nearly double that of the No. 2 clip, for Joy by Dior.

Often we warn readers that the view counts in this ranking include both organic views, the kind of thing people picture when you say "viral video," and paid vides, meaning pre-roll ads and other paid placements. And most of the time it's clear that the vast majority of the "Viral Video Chart" leaders got their views by paying for them. But with Apple, especially in the week after its latest product-pitch event, you can't be sure. People love this stuff.

Viral Video Chart
Powered by:
1
Apple's big news in 108 seconds
NEW
ClientApple
AgencyNA
Views this week23,536,916
Spot last weekNEW
2
JOY by Dior
NEW
ClientDior
AgencyNA
Views this week12,827,669
Spot last weekNEW
3
LG Innovation Story
Back on Chart
ClientLG
AgencyNA
Views this week10,512,618
Spot last weekBack on Chart
4
Introducing iPhone XS, iPhone XS Max, and iPhone XR
NEW
ClientApple
AgencyNA
Views this week8,919,671
Spot last weekNEW
5
Enhance Your Writing
90%
ClientGrammarly
AgencyNA
Views this week6,415,201
Spot last week6
6
Dream Crazy
-87%
ClientNike
AgencyNA
Views this week4,763,133
Spot last week1
7
Right!
70%
ClientFAGE
AgencyNA
Views this week4,637,506
Spot last week7
8
Write the Future
-13%
ClientGrammarly
AgencyNA
Views this week4,352,550
Spot last week3
9
Investing in Our Communities
-16%
ClientWells Fargo
AgencyNA
Views this week3,183,104
Spot last week4
10
Chase the Sun
19%
ClientMazda
AgencyNA
Views this week3,139,979
Spot last week8
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Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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