A video promoting Apple's latest product evolutions tops the latest Viral Video Chart with more than 23 million views, nearly double that of the No. 2 clip, for Joy by Dior.
Often we warn readers that the view counts in this ranking include both organic views, the kind of thing people picture when you say "viral video," and paid vides, meaning pre-roll ads and other paid placements. And most of the time it's clear that the vast majority of the "Viral Video Chart" leaders got their views by paying for them. But with Apple, especially in the week after its latest product-pitch event, you can't be sure. People love this stuff.