The stars come out: Viral video chart

Published on .

Credit: Breitling via Youtube

At No. 1 this week is an elegantly shot ad for Breitling that would be pretty much a bore without clickbait star turns from Brad Pitt, Charlize Theron and Adam Driver ("Breitling Cinema Squad"). The most interesting aspect of the spot is that Driver is in it alongside the big-screen gods. We're not saying he doesn't deserve it, we're just guessing he's still pinching himself.

There's another Theron spot worth a mention, but first, at No. 3, "The New iPad Pro" from Apple—which continues its fall rollout of new and updated devices—looks as clean and sharp as most of the brand's creative, and has an added bonus: It showcases the iPad's features with unusually lucid close-ups and special effects.

But back to Theron. "J'adore the New Absolu" for Dior, at No. 7, wants to double as an ad for female empowerment, but Ad Age's Simon Dumenco has written quite another take on the spot. Read about it here.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

Viral Video Chart
Powered by:
1
Breitling Cinema Squad
Back on Chart
ClientBreitling
AgencyNA
Views this week19,933,059
Spot last weekBack on Chart
2
Groupon 2018 With Tiffany Haddish
340%
ClientGroupon
AgencyNA
Views this week18,898,211
Spot last week8
3
The New iPad Pro
NEW
ClientApple
AgencyNA
Views this week16,818,687
Spot last weekNEW
4
Google Assistant: Now on Smart Displays
83%
ClientGoogle
AgencyNA
Views this week10,326,711
Spot last week4
5
America's Best Toy Shop
Back on Chart
ClientWalmart
AgencyNA
Views this week9,718,966
Spot last weekBack on Chart
6
Overdraft Rewind
-7%
ClientWells Fargo
AgencyNA
Views this week9,093,687
Spot last week1
7
J'adore the New Absolu
NEW
ClientDior
AgencyNA
Views this week9,016,962
Spot last weekNEW
8
Easy Smoked Sausage Skillet Recipe
NEW
ClientHillshire Farm
AgencyNA
Views this week5,164,624
Spot last weekNEW
9
The New Macbook Air
NEW
ClientApple
AgencyNA
Views this week5,089,906
Spot last weekNEW
10
For the Love of Todd
NEW
ClientTaco Bell
AgencyNA
Views this week4,924,092
Spot last weekNEW
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Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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