Time to be fashionable: Viral Video Chart

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Mango's trip to Scotland with Jeanne Damas commercial
Mango's trip to Scotland with Jeanne Damas commercial Credit: Mango
This week's viral video chart takes a turn for the fashionable, with the No. 1 spot being claimed by clothing brand Mango's new ad featuring French "it" girl Jeanne Damas frolicking through Scotland (in case you were wondering, she does encounter someone playing the bagpipes).

With the holidays just around the corner, the season's advertising push is getting into full swing, and this week's chart also has two holiday-themed spots, from Walmart and TGI Fridays. The Walmart ad, showcasing its Black Friday deals, is rather stylish, with a neon-infused futuristic vibe and upbeat soundtrack. The TGI Fridays ad, by comparison, is just your standard people-eating-at-the-restaurant footage as details of the chain's holiday feast deal are revealed.

Overall, it was a tight race for the chart this week, with less than 2 million views separating 4th and 10th place.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

Viral Video Chart
Powered by:
1
A Trip to Scotland With Jeanne Damas
NEW
ClientMango
AgencyNA
Views this week16,490,505
Spot last weekNEW
2
Groupon 2018 With Tiffany Haddish
-23%
ClientGroupon
AgencyNA
Views this week14,581,381
Spot last week2
3
Light Up Black Friday
NEW
ClientWalmart
AgencyNA
Views this week7,119,194
Spot last weekNEW
4
For the Love of Todd
28%
ClientTaco Bell
AgencyNA
Views this week6,313,584
Spot last week10
5
The New Macbook Air
23%
ClientApple
AgencyNA
Views this week6,274,350
Spot last week9
6
J'adore the New Absolu
-32%
ClientDior
AgencyNA
Views this week6,103,585
Spot last week1
7
Holiday Feast Starting at $20 at TGI Fridays
NEW
ClientTGI Fridays
AgencyNA
Views this week5,206,606
Spot last weekNEW
8
Enhance Your Writing
Back on Chart
ClientGrammarly
AgencyNA
Views this week4,566,705
Spot last weekBack on Chart
9
The New Macbook Air
-73%
ClientApple
AgencyNA
Views this week4,561,732
Spot last week3
10
Mathematician Commercial
Back on Chart
ClientDriveTime
AgencyNA
Views this week4,496,218
Spot last weekBack on Chart
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Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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