Shell Energy's Star-Studded Musical Extravaganza Is Still on Top of the Viral Video Chart
Shell's musical "Make the Future" campaign came in No. 1 again this week on our Viral Video Chart covering brand campaigns in the seven days through Sunday, accomulating more than 35 million views. The campaign features famous singers including Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei in a music video for "Best Day Of My Life," highlighting the need for more alternative energy.
Other notable campaigns include Porsche's recap of the 2016 racing season and Sandy Hook Promise's PSA, which gained a significant amount of attention from broadcast news outlets.
This chart includes both organic views by consumers who sought out or otherwise genuinely wanted to watch the work as well as paid views in which the videos appeared as ads.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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