Facebook 'What's On Your Mind' Is Back on Top of the Viral Chart

Plus, Viral Videos from Beats, Samsung, Tide and Kate Spade

By Published on .

Facebook's "What's On Your Mind" campaign is back on top of the Viral Video Chart, rising from No. 1 last week with a 10% increase in views during the effort's ninth consecutive week on the chart.

But two newcomers follow right after, if not exactly close behind: Samsung's "#OptionsIncluded" shows off the customizable themes and icons of the brand's smartphone line, apparently enough for 15.7 million views in the week that ended Sunday, according to Visible Measures. Perhaps this is a good place to note that the chart includes video views whether consumers search out the clips on their own or encounter them as paid advertising.

Beats By Dre's "The Game Starts Here," featuring rugby player Richie McCaw, had 13.5 million views, good for the No. 3 slot.

Kate Spade's third installment of the "#missadventure" series meanwhile has Anna Kendrick sharing a table with feminist icon Gloria Steinem, and had over 10 million views this week.

Mr. Clean comes at the end with a Facebook-exclusive campaign that we can't play from our Viral Chart template but can be seen right here:

Little ones have you running around? Well Jonathan Silver Scott and I have some quick and cheap reno ideas to keep your space looking spectacular. #15MinReno.

Posted by Mr. Clean on Sexta, 11 de setembro de 2015

A further note on the methodology: These rankings reflect anything included in the publicly available view count for a video, according to Visible Measures, so plays reflect organic consumer activity, paid placements and autoplay video. On YouTube, for example, both organic views and a video in the form of skippable pre-roll that is watched to 30 seconds would register. For Facebook, autoplay video that is seen for 3 seconds or more makes the grade.

The Viral Video Chart may not work on your platform. Please view it on AdAge.com
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