Super Bowl LII is nearly forgotten but the brands that advertised in it are still working their commercials: Persil, Doritos and Mtn Dew are back on the Viral Video Chart this week.
As ever, the view counts below reflect both organic, "viral" views and, more often, paid ad placements.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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