LG's soccer spot edges Hyundai's soccer spot in a very World Cup Viral Video Chart
Hyundai took second place on our weekly chart of brands' most-viewed video campaigns with a short film about soccer players' World Cup experiences.
Its 24.2 million views, however, weren't enough to unseat LG's continuing campaign challenging soccer players to hit targets on a wall of TVs. That one took the top spot for the seventh occasion, with 29.5 million views this time.
As ever, the chart below includes both "organic" views initiated by willing consumers and paid ad placements.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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