The Viral Video Chart hasn't been that good for laughs lately; it's mostly been an excercise in proving that the most-viewed brand videos online are clearly paid ads and not "viral" phenomena at all. This week Google saves the day with an ad that, yes, presumably got the vast majority of its views through pre-roll and mid-roll placements but is at least entertaining.
It promotes the Project Fi phone service, which automatically connects subscribers' phones to WiFi hotspots.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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