In one summer, Dwayne "The Rock" Johnson has graced the cover of GQ, flirted with the idea of a presidential run and generally seemed to appear everywhere at every moment. There was was on billboards, on HBO, in song credits and front and center for a "Baywatch" revamp that even his biceps couldn't save.
But The Rock saved his greatest achievement for last: Hitting the top spot of the weekly Ad Age Viral Video Chart, with his performance in Apple's "The Rock x Siri Dominate the Day."
Ok, maybe it's not his premier Summer '17 achievement — but it definitely tops "Baywatch."
The Apple spot features "The Rock" travelling to space, flying to Rome, painting an Italian chapel a la Michelangelo, designing his own fashion line, plating a five-star dish, and, of course, saving the day — all with the help of his personal assistant, Siri.
Apple and "The Rock" hyped it up plenty, advertising the three-and-a-half-minute spot as a "movie." (Business Insider's film review chalked it up as a "missed opportunity," calling out a lack of character development.)
Other big spots include "Samsung Cares For India" and "Amazon App," which were No. 1 and 2 last week, respectively. Samsung's spot had nearly 28 million views this week and Amazon garnered 9.3 million. Our VVC, compiled by Visible Measures, includes both paid and organic views.
Check out the full list below.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.
