Olympics-themed campaigns are racking up online video views, but they aren't the only thing going for marketers this month. Samsung's campaign for its new Galaxy Note 7, for example, fell from first place on our weekly Viral Video Chart to only second place. And Cheetos' new "Cheetos' Collector" is distinctly un-Olympian, but still good for fourth place.
As always, the chart, by Visible Measures, comprises brand campaigns across multiple videos, includes both paid and organic views, and excludes movie and videogame trailers.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.