Dior, Samsung, Apple, and Ford all have campaigns on this week's chart that introduce new products, but only one ad stands out for us: Samsung's "/make" (at No. 7) that pitches its series showcasing how creators use Samsung products to make art. Its driving beat, fast edits and cool shots convey a real sense of creative ownership, a perfect match for its subject.
We're also partial to No. 3, T-Mobile's "T-Mobile Has You Covered," an admittedly slick short about a dad, his little kid, and a super-hero costume come to life. We just think the dad and son are super cute. Thank you, casting.
As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.
Viral Video Chart
Powered by:
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.
