Viral Video Chart: Make it, don't break it

Published on .

Credit: Johnny Walker

Dior, Samsung, Apple, and Ford all have campaigns on this week's chart that introduce new products, but only one ad stands out for us: Samsung's "/make" (at No. 7) that pitches its series showcasing how creators use Samsung products to make art. Its driving beat, fast edits and cool shots convey a real sense of creative ownership, a perfect match for its subject.

We're also partial to No. 3, T-Mobile's "T-Mobile Has You Covered," an admittedly slick short about a dad, his little kid, and a super-hero costume come to life. We just think the dad and son are super cute. Thank you, casting.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

Viral Video Chart
Powered by:
1
Mission to Mars: Keep Walking India
NEW
ClientJohnnie Walker
AgencyNA
Views this week21,674,473
Spot last weekNEW
2
JOY by Dior
93%
ClientDior
AgencyNA
Views this week13,193,629
Spot last week4
3
T-Mobile Has You Covered
NEW
ClientT-Mobile
AgencyNA
Views this week12,653,445
Spot last weekNEW
4
Enhance Your Writing
21%
ClientGrammarly
AgencyNA
Views this week7,751,305
Spot last week5
5
Right!
34%
ClientFAGE
AgencyNA
Views this week6,230,011
Spot last week7
6
LG Innovation Story
-41%
ClientLG
AgencyNA
Views this week4,763,133
Spot last week2
7
/make
NEW
ClientSamsung
AgencyNA
Views this week5,134,641
Spot last weekNEW
8
Electric Has Gone Audi
NEW
ClientAudi
AgencyNA
Views this week5,023,231
Spot last weekNEW
9
Introducing iPhone XS, iPhone XS Max, and iPhone XR
-44%
ClientApple
AgencyNA
Views this week4,950,883
Spot last week3
10
Introducing the New 2019 Ford Edge ST
NEW
ClientFord
AgencyNA
Views this week4,804,542
Spot last weekNEW
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Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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