Viral Video Chart: Roller Babies' Reign Ends, Microsoft in Top Spot

What People Watched the Week of Aug. 10

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NEW YORK ( -- What's more popular than "Roller Babies"? The world's largest Slip 'n Slide. Microsoft's "Megawoosh" campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost 2.3 million views. Other newcomers include the "Acrobuttocks" campaign, a spoof on Levi's "Guys Backflip Into Jeans" and Ray-Ban's "Guy Catches Glasses With Face" virals, in which people catch laptops between their butt cheeks; an Avril Lavigne-starring perfume promotion (celebrity still sells); and "Bikini Cinema," a campaign for 1690 Swimwear.

About the last campaign, perhaps Matt Cutler, VP at Visible Measures, said it best: "It's a little painful to watch, but it's hard to argue with the creative 'purity' here ... no gimmicks, no artifice, no subtlety. The comment stream is pretty much what you expect -- and far from on message -- and I can't help but wonder how this connects with the target audience (presumably women who can wear their bikinis)."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 3 Microsoft Megawoosh (Make It Possible) MRM Worldwide, Germany 2,262,234 +163% Microsoft: Megawoosh
2 1 Evian Live Young BETC Euro RSCG 1,858,907 -30% Evian: Live Young
3 New MSI Acrobuttocks N/A 1,229,131 New MSI: Acrobuttocks
4 6 Shake Weight Get a Shake Weight Now N/A 457,478 -2% Shake Weight
5 4 Microsoft Xbox Project Natal World Famous 441,090 -11% Microsoft Xbox: Project Natal
6 7 DC Ken Block's Gymkhana Two Project Mad Media 394,809 +6% DC Shoes: Ken Block's Gymkhana Two Project
7 2 Nike SB Today Was a Good Day Wieden & Kennedy 380,008 -75% Nike SB: Today Was a Good Day
8 New Avril Lavigne Perfume Black Star SelectNY 223,912 New Avril Lavigne Perfume: Black Star
9 9 Cadbury Eyebrow Dance Fallon 201,243 -10% Cadbury: Eyebrow Dance
10 New 1690 Swimwear Bikini Cinema N/A 196,940 New 1690 Swimwear: Bikini Cinema
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