Evian's Rollerskating Babies Smash Records With 14 Million Views

What People Watched the Week of July 6

By Published on .

NEW YORK (AdAge.com) -- Evian is a story in itself this week -- up 652% to notch almost 14 million views, smashing all previous No. 1 records. It's generated buzz for its cuteness factor, its weirdness factor and, as Visible Measures pointed out, for having multiple creative iterations, many receiving more than 1 million views each.

But what shouldn't be missed amid all the buzz about babies is how much video has become a part of Microsoft's digital-marketing strategy, with three campaigns for three separate products making the Viral Video Chart this week. The "Project Natal" trailer remains on the chart, in the No. 2 spot, but it's joined by "Microsoft Office 2010: The Movie," which made its debut in the No. 5 spot. The two-minute trailer ("Winner of the Redmond Local Film Festival," it touts) is an Office-themed spoof on, well, pick your favorite Michael Bay film. The third Microsoft campaign is home to the controversial "Puke" video and pushes Internet Explorer 8.

Also new this week: Olympus's nostalgic "The Pen Story" campaign. And, as the folks at Visible Measures pointed out, Cadbury's "Eyebrow Dance" has officially outlasted T-Mobile "Dance" to become the only campaign to maintain its top-10 presence since Ad Age started publishing the Viral Video Chart in April.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Evian Live Young BETC Euro RSCG 13,874,771 +652% Evian: Live Young
2 1 Air New Zealand Nothing to Hide .99 Auckland 2,592,615 -35% Air New Zealand: Nothing To Hide
3 4 Microsoft Xbox Project Natal World Famous 639,868 -6% Microsoft Xbox: Project Natal
4 5 DC Shoes Ken Block's Gymkhana Two Project Mad Media 522,754 0% DC Shoes: Ken Block's Gymkhana Two Project
5 New Microsoft Office Microsoft Office 2010: The Movie Traffik 504,656 New Microsoft Office: Microsoft Office 2010: The Movie
6 3 Microsoft Internet Explorer Browse Better Bradley and Montgomery 499,735 -40% Microsoft: Browse Better
7 Back on Chart Axe Body Wash The Fixers Mekanism 499,452 Back on Chart Axe: The Fixers
8 New Olympus The PEN Story DSG 477,869 New Olympus: The PEN Story
9 8 Cadbury Eyebrow Dance Fallon 364,876 +8% Cadbury: Eyebrow Dance
10 7 Carl's Jr. How to Eat a Burger (Portobello Mushroom Six Dollar Burger) Initiative, Mendelsohn Zien 285,577 -20% Carl's Jr.: How to Eat a Burger
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