NEW YORK (AdAge.com) -- Change is in the air. With more action than we've seen in several weeks, four new campaigns made their debuts on the Viral Video Chart. Most notable is that Walmart snagged the No. 5 spot, with a campaign promoting its Miley Cyrus-Max Azria fashion line. It's the first time the retailer has made the chart, and while the spot isn't that interesting, the teenage songstress has enough of a fan base to help her score almost 500,000 views.
Microsoft snagged two slots, with its new Megawoosh campaign for Office, in which a daredevil catapults off what has to be the world's freakiest water slide, and the Project Natal demo, which has been a consistent presence on the chart since its debut at E3 in June.
Also new: an oddball arm-toning product called the Shake Weight (we'd describe what it does but it's probably worth watching at least part of the video) and a campaign for U.K. retailer Bensons for Beds. Nike Skateboarding's campaign is not new, but it is notable, gaining an impressive 600% thanks to extra content and celeb cameos.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||2,638,143||-27%|
|2||6||Nike Skateboarding||Today Was a Good Day||Wieden & Kennedy||1,522,303||+588%|
|3||New||Microsoft||Megawoosh (Make It Possible)||MRM Worldwide, Germany||859,395||New|
|4||3||Microsoft Xbox||Project Natal||World Famous||494,964||-3%|
|5||New||Walmart||Miley and Max. Only at Walmart.||Jun Group, MediaVest||490,592||New|
|6||New||Shake Weight||Get a Shake Weight Now||N/A||465,567||New|
|7||4||DC Shoes||Ken Block's Gymkhana Two Project||Mad Media||372,654||+1%|
|8||New||Bensons for Beds||Mattress Dominoes World Record Attempt||Wand Agency||307,836||New|
|10||8||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||172,289||-16%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.