'80s Hair Band Dokken Catapults Norton Onto Viral Video Chart

What People Watched the Week of Sept. 14

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NEW YORK (AdAge.com) -- How to illustrate the dangers of a computer virus and your hard drive? How about using a raw chicken and Dokken, the '80s hair band.

It worked for Norton, the antivirus software maker, which debuts in the No. 4 spot on this week's viral video chart. (In the video, Dokken is the "chicken-hating computer virus and your hard drive an unsuspecting chicken," explains the YouTube description.) While it appears to be one of those new, interactive, choose-your-own-adventure-style spots, it's not. In this campaign there's only one finale: say goodbye to chicken. [Update: We have been told you can actually let the chicken live, as long you view the spot on everyclickmatters.com.] Asks Matt Cutler, VP-marketing and analytics at our data partner Visible Measures: Is it so bad it's good?

Other notables include another Microsoft video to hit the chart, this time for Zune HD. No other marketer has had the breadth of videos on the chart that Microsoft has. One reason, suggests Mr. Cutler, is that the tech blogs seem to be big viral-video traffic drivers.

The one video we're surprised hasn't made the chart until now, if for no other reason than its sheer shock factor, is Bud Light Lime's "Canned Confessions" spot. As we put it earlier this month, A-B and DDB have now explored "the final frontier of tasteless beer ads."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Evian Live Young BETC Euro RSCG 1,018,869 -6% Evian: Live Young
2 1 DC Shoes Ken Block's Gymkhana Two Project Mad Media 794,122 -41% DC Shoes: Ken Block's Gymkhana Two Project
3 3 Microsoft Xbox Project Natal World Famous 392,781 -5% Microsoft Xbox: Project Natal
4 New Norton Internet Security 2010 Leo Burnett, Chicago 277,637 New Norton: Internet Security 2010
5 10 Sony Twilight Football Dare Digital 273,783 +38% Sony: 'Twilight Football'
6 6 Inspired Bicycles Danny MacAskill Trials N/A 263,134 -17% Danny MacAskill Trials
7 New Microsoft ZuneHD Portable Perfection N/A 244,898 New Microsoft ZuneHD: Portable Perfection
8 9 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 243,805 +23% T-Mobile Dance
9 New Bud Light Lime Canned Confessions DDB 237,289 New Bud Light Lime: Canned Confessions
10 Back on Chart Cadbury Eyebrow Dance Fallon 233,123 Back on Chart Cadbury: Eyebrow Dance
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