Viral Video Chart: Smosh and Paid Media Drive Hot Pockets to Top

Comedy Duo Resonates with Young, Male Audience

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The combined power of YouTube sensation Smosh's loyal following and a healthy dose of paid media spend helped boost Hot Pockets's low-rent "Teens in the Wild" spot to the top of the chart this week with 3.9 million views -- a triple-digit increase over last week.

The ZenithOptimedia-produced spot runs a plodding three minutes and 42 seconds and features Smosh -- a comedy duo made up of Anthony Padilla and Ian Hecox -- enacting a scenario that goes something like this: a Crocodile Dundee-type with a terrible Australian accent captures a couple of video-game playing teenagers in cages in their suburban home by luring them with Hot Pockets. It's set to sound effects that sound like they could have been produced on an '80s-era electronic keyboard, including jungle rhythms and a game-show jingle.

Video quality aside, Smosh is wildly popular, and their web series has driven over a billion views since 2005, making them a logical partner for a brand looking to connect with a young, male audience.

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