Buy, baby, buy: Viral Video Chart

A Christmas ad for John Lewis is No. 1 this week.

Published on .

Credit: John Lewis & Partners via Youtube

This week there are eight new campaigns on the chart, which means the season to over-shop has arrived. It makes sense, then, that holiday perennial John Lewis, the U.K. department store chain, is at No. 1. Its "The Boy and the Piano" spot stars Elton John and takes us back through the stages of his career. It's worth watching if only to see the now slow-moving performer leap around the stage in his younger years, but the spot delivers more than that by bringing us back to his (reenacted) childhood and the day he receives his first piano. The ad shows how the right gift can inspire and help chart the course of someone's life. We're not crying, you're crying.

SodaStream makes the list too, at No. 2, with its super clever Coke hilltop parody. Watch corporate chieftans cackle over bottled water sales as a group of diverse youths sing on a hill that turns out to be a floating island of empty plastic bottles.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

Viral Video Chart
Powered by:
1
The Boy and The Piano
NEW
ClientJohn Lewis
AgencyNA
Views this week20,740,557
Spot last weekNEW
2
Time for a Change
NEW
ClientSodaStream
AgencyNA
Views this week16,144,893
Spot last weekNEW
3
Party Season is Here
NEW
ClientMango
AgencyNA
Views this week10,805,983
Spot last weekNEW
4
One View Can Create Change
NEW
ClientYouTube
AgencyNA
Views this week9,863,323
Spot last weekNEW
5
Google Home Hub x Sephora
NEW
ClientGoogle
AgencyNA
Views this week9,471,577
Spot last weekNEW
6
Groupon 2018 With Tiffany Haddish
-43%
ClientGroupon
AgencyNA
Views this week8,381,436
Spot last week2
7
Honda Insight 2019
NEW
ClientHonda
AgencyNA
Views this week7,521,935
Spot last weekNEW
8
Project Rock Veterans Day Collection
NEW
ClientUnder Armour
AgencyNA
Views this week7,070,692
Spot last weekNEW
9
The Ace Extra Mile Promise
-NEW
ClientAce Hardware
AgencyNA
Views this week6,084,063
Spot last weekNEW
10
For the Love of Todd
-7%
ClientTaco Bell
AgencyNA
Views this week5,841,377
Spot last week4
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Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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