Heineken's Boozy Wedding Warns of Drinking Too Much

What People Watched the Week of Nov. 16, 2009

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NEW YORK (AdAge.com) -- Proving there's no one recipe for viral success the most-watched chart bows six new spots this week, including at No. 1 a new PSA from Heineken called "Know the Signs." It depicts a wedding gone wrong thanks to a very drunk guest, some raucous dancing and a tentpole. The ad uses the embarrassment factor to deter viewers from drinking too much; an accompanying website lets you spot more drunks.

Meanwhile, in the No. 4 spot, everyone's favorite skateboarding pooch, Tillman, is back. He's already shilled for Amrstrong Flooring and this time he's on the board again, albeit a virtual one, promoting Activision's Tony Hawk videogame. In the No. 6 spot Samsung nabs its fifth appearance on the viral chart since we launched it in April, with a classic "how'd they do that?" mobile phone ad that also ties into the Winter Olympics in Vancouver. And in the No. 7 spot is a push from Toshiba for its Regza flat-panel TV; Visible Measures, which compiles the data for the chart, notes it got heavy promotion on the YouTube homepage, MSNBC, Gizmodo and Engadget. Finally, in the No. 8 spot is an ad for Cisco's anti-virus spam solution.

The most controversial spot of the week was the Microsoft one in the No. 5 spot. There's debate over whether or not this is a brand-produced video or simply one shot by a customer at one of Microsoft's new retail stores uploaded completely independently. Either way, it's gotten passed around the web -- and not because of the quality of the moves. As Visible Measures' Matt Cutler noted: "It clearly harkens back to T-Mobile Dance -- minus the spontaneity, talented dancing, pacing and overall viewer engagement."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Heineken Know the Signs Ruby Agency 1,172,878 New Heineken: Know the Signs
2 2 Evian Live Young BETC Euro RSCG 1,114,727 +18% Evian: Live Young
3 1 Volkswagen The Fun Theory Tribal DDB 838,928 -23% Volkswagen: The Fun Theory
4 New Activision Tony Hawk Ride Droga 5; Sharethrough 781,922 New Activision: Tony Hawk Ride
5 New Microsoft Microsoft Store Flash Dance N/A 560,041 New Microsoft: Store Flash Dance
6 New Samsung Expect the Unexpected The Viral Factory 549,064 New Samsung: Expect the Unexpected
7 New Toshiba Armchair Viewing Refined Grey 546,092 New Toshiba: Armchair Viewing Refined
8 New Cisco Spam and Virus Blocker Sharethrough 511,233 New Cisco: Spam and Virus Blocker
9 4 DC Shoes Gymkhana Two Mad Media 504,608 -10% DC Shoes: Ken Block's Gymkhana Two Project
10 5 Microsoft Xbox Project Natal World Famous 440,386 -10% Microsoft: Xbox Project Natal
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