Found: Two Brilliant Web Ads From Amex and Murdoch's the Sun

High- and Low-Brow Video Spots at Their Finest

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NEW YORK ( -- Two new additions to the Viral Chart this week are both shining examples of what makes the web -- and advertising on the web -- truly great.

Conan O' Brien's brilliant American Express ad -- the one where he travels to India to make his own silk curtains -- debuted on the chart at No. 2 last week, riding a wave of Conan-mania following his TBS premiere. There were two ads in the campaign, one an abbreviated version. Interestingly, the largest number of the more than 1.3 million views accrued to the longer, two-minute version posted in the chart below.

Considerably lower-brow but almost as awesome is Rupert Murdoch's Sun Newspaper's parody of Old Spice's "The Man Your Man Could Smell Like Campaign." This one covers all the bases when it comes to appealing to the most Pavlovian male response mechanisms: coconuts turn to game tickets, which turn to beers. Naturally the spot -- an ad for the Sun's infamous Page 3 -- is called "The Woman You'd Love Your Woman to Be Like," and that was good for nearly 1.3 million views last week.

Otherwise returning to the chart this week are consistent chart regulars: Nike, DC Shoes, T-Mobile, Blendtec and Microsoft, with spots for Xbox and Windows Phone. Gillette also returned to the chart at No. 2 thanks to some major paid promotion. How do we know? Visible Measures told us so, and they're advising the campaign.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Nike LeBron Rise Wieden & Kennedy 2,366,113 -36% Nike: LeBron Rise
2 Back on Chart Gillette Perfect Length Jack Morton 2,147,375 Back on Chart Gillette: Perfect Length
3 New American Express Conan O' Brien Ogilvy & Mather 1,307,924 New American Express: Conan O' Brien
4 New The Sun Newspaper The Woman You'd Love Your Woman to Be Like N/A 1,293,710 New The Sun Newspaper: The Woman You'd Love Your Woman to Be Like
5 2 T-Mobile Welcome Back Saatchi & Saatchi 1,111,680 -47% T-Mobile: Welcome Back
6 5 Evian Live Young BETC Euro RSCG 911,033 +8% Evian: Live Young
7 Back on Chart Microsoft Windows Phone 7 Crispin, Porter & Bogusky; Universal McCann 849,476 Back on Chart Microsoft: Windows Phone 7
8 4 DC Shoes Gymkhana Three In-house 809,762 -5% DC Shoes: Gymkhana Three
9 6 Blendtec Will It Blend? In-house 717,502 +6% Blendtec: Will it Blend?
10 Back on Chart Microsoft Xbox Project Natal World Famous 702,716 Back on Chart Microsoft: Xbox Project Natal
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