Vodafone Bows as Week's Top Viral Ad Campaign

What People Watched the Week of May 4, 2009

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NEW YORK (Ad Age.com) -- For the first time since Visible Measures and Ad Age started publishing the Viral Video Chart, a new campaign has nabbed the top spot. With 785,160 views, Vodafone's "Make the Most of Now" makes its debut as the week's most watched.

As a reminder, Visible Measures tracks viral campaigns for this chart; in some cases, a campaign can include multiple videos. In the case of "Make the Most of Now," Vodafone created several short videos, all of which are being measured.

Also new on the list: the Google Chrome shorts, a campaign the search giant recently extended to TV, and the uber-slick and sexy Chanel No. 5 ad that we've seen making the rounds on the web.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Vodafone Make the Most of Now Ogilvy & Mather 785,160 New to Chart Vodafone: Make the Most of Now
2 1 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 665,294 +11% T-Mobile: Dance
3 3 Cadbury Eyebrow Dance Fallon 410,276 +13% Cadbury: Eyebrow Dance
4 Back on Chart Head Novak Djokovic Scores On and Off Aimaq Rapp Stolle, Feed Company, The 7th Chamber 329,010 Back on Chart Head: Novak Djokovic Scores On and Off
5 New Google Chrome A New Way to Get Online Various 328,338 New to Chart Google Chrome: A New Way to Get Online
6 4 Samsung Extreme Sheep LED Art The Viral Factory 279,026 -21% Samsung: Extreme Sheep LED Art
7 6 Durex Get It On Fitzgerald & Co., SuperFad 207,866 -21% Durex: Kama Balloon Animal Sutra
8 2 Trident Beyonce 100 Single Ladies Flash-Dance Pretty Green, Initials Marketing 187,382 -50% Trident: Beyonce 100 Single Ladies Flash-Dance
9 New Chanel No. 5 Train de Nuit In-House 148,917 New to Chart Chanel No. 5: Train de Nuit
10 8 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 123,886 -38% Geico: It's the Gecko/Numa Numa

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