Maybe something about reliving 2017 through YouTube's annual "Rewind" video made people want to relive 2016 as well, because both made the top 10 on our weekly chart of brand video campaigns. Or maybe it's just so hard to remember after everything that happened this year. As 2017 draws to a close, see if you recall the year that came before.
As always, our chart includes both views for paid advertising and so-called "organic" views initiated by consumers.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.