No. 1 Burger king

Ad Age/IAG's Top Spots

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A Burger King ad from its new BK Stackers campaign was the most-liked spot over the last month. Other well-liked spots include two ads from Klondike's "Give that guy a Klondike" campaign and spots for Tic Tac and M&M's.

Rank/Brand Ad Description Index

1 Burger King BK Stackers. Tiny construction workers; crane operator drops patty on boss 163

2 Whirlpool Cabrio. White shirts fly like birds over waterfall 144

3 Tic Tac Bold! Man & woman on bench; mint bounces around in mouth to music 136

4 M&M's Candies, slaves row boat; start singing "Rock the Boat," row faster 136

5 Geico Gecko talks to female interviewer; let's not delve into my personal life 136

6 TGI Friday's $10 Menu. Woman meets blind date; principal Miller?; bad deal 133

7 Klondike Man keeps eyes on wife when woman walks by, gets a Klondike bar 129

8 Levi's 501 Jeans. Man sees man stealing his jeans in backyard on TV 129

9 Taco Bell Parents bring Spicy Chicken Crunchwrap home to son 129

10 Klondike Husband notices wife's highlights; give that guy a Klondike bar 129

Only new ad executions considered, airing weeks of June 19 - July 16. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
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