Ad Age/IAG's Top Spots

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LeapFrog's ad supporting the launch of its "Pentop" computer was the best-liked spot among viewers during the past four weeks. Also resonating were spots from Kellogg and Burger King. To view the Top Spot and see the top 10 most recalled ads for the month, go to QwikFIND aar02u

Rank/Brand Ad Description Index

1 LeapFrog Fly Pentop-say hi to Fly,boy in red shirt with yellow paper drawing of face 164

2 Wrigley's Juicy FruitSour- woman and boy argue for gum, lifting weights 159

3 Diet Rite Pure Zero-floating zeroes, perfect cola, perfect soda 150

4 Kellogg's Toasted Honey Crunch-Smith says Johnson needs to go bye bye 149

5 M&M's Glow-in the Dark Bags-red candy makes yellow into a pumpkin head 142

6 Triaminic Thin Strips-cartoon clam baby has a cold, mother says open wide 142

7 Burger King Meat'normous Omelette Sandwich-King gives lumberjack sandwich 141

8 Nabisco Cheese Nips Chips-man walks around office making pointless comments 140

9 Sears Credit Sale-woman holds credit card up, new items appear in house 135

10 Lean Cuisine Dinnertime Selects with Dessert-women stop in front of store 134

Source: IAG Research ( Only new ad executions considered, airing weeks Sept 12 - Oct 9. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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