Ad Age/IAG's Top Spots

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Windex's latest installment in its longstanding "Birds" campaign ranked as the best-liked ad among TV viewers during the past month. Also resonating were ads from Subway, which focused on its Red Cross donations, as well as a Wal-Mart spot featuring singer Garth Brooks. See the Top Spot at QwikFIND aar12d

Rank/Brand Ad Description Index

1 Windex Birds play joke on man, close glass door behind him, he runs into glass door 191

2 Subway American Red Cross-on Oct. 23 Subway will donate portion of day's sales 150

3 Wal-Mart Truckers show up at Garth Brooks' house to bring him out of retirement 150

4 LG VX9800-girlfriend asks man if he's packed everything 149

5 KFC $4 Meals-$8 bill on table, $4 each: 3 strip, 2 strip and breast meals 147

6 Ford Explorer-SUV drives down open road, thinking about wide open spaces 145

7 ONDCP ways to go 144

8 Sony PlayStation Ratchet: Deadlocked-man calls for kitty stuck in tree 142

9 Home Depot Ryobi MultiTASKit-store clerk tells woman she needs MultiTASKit 141

10 Halls 3 little pigs tease wolf about not being able to huff and puff 140

Source: IAG Research ( Only new ad executions considered, airing weeks of Oct. 10 - Nov. 6. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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