BofA moves $600M biz to Omnicom

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Bank of America moved its $600 million marketing account to Omnicom Group from Interpublic Group of Cos. after a review. To service the account, which includes disciplines from ads, media and direct marketing to experiential marketing, Omnicom will create an oversight team of executives from agencies who pitched the business and will be led by Omnicom exec VP Susan Smith Ellis. Those agencies are BBDO, OMD, Javelin, Cultura, Radiate Group, TPN, Live Technology, and Organic. The move was another setback for Interpublic, as it faces a slate of financial and operational problems. The company, which has yet to file results for full-year 2004 and for the first two quarters of 2005 because of accounting issues, is expected to report by September 30. QwikFIND aaq88q

Fallon adds Crispin, Wieden execs to creative stable

Fallon Worldwide overhauled its creative leadership last week by bringing in two creatives from some hot shops. Roger Camp, a creative director at Wieden & Kennedy, and Mark Taylor, an art director at Crispin, Porter & Bogusky, were hired as co-creative directors reporting to North America Executive Creative Director Paul Silburn. They effectively assume the No. 2 role previously held by Fallon veteran executive creative director Bruce Bildsten, who resigned last month to pursue the top creative job at another agency. Besides Mr. Bildsten, Fallon has lost a string of senior creative talent over the past 20 months. QwikFIND aaq88k

Icahn looks to increase stake in Time Warner

Financier Carl Icahn is reported to be preparing a bid for a 10% stake in Time Warner in order to put pressure on the media giant to spin-off its cable unit and execute a $20 million share buyback. Mr. Icahn is said to be ready to put up $1.5 billion for a potential stake valued at $8 billion last week. Mr. Icahn's office did not respond to requests for comment. Time Warner said it did not comment on rumor or speculation. The news sent Time Warner shares upward by 2.6% on Aug. 30. QwikFIND aaq88m

Kaplan Thaler wins $60M Outback Steakhouse acc't

Amid a brand and marketing overhaul, Outback Steakhouse, Tampa, Fla., awarded creative duties for its $60 million advertising account to Kaplan Thaler Group, New York, following a three-month review. The agency won the review against finalists Havas' Euro RSCG, New York, and Omnicom Group's Goodby, Silverstein & Partners, San Francisco. The agency replaces independent David and Goliath, Los Angeles. The assignment doesn't affect media duties split between Havas' MPG, New York, and independent Doner, Southfield, Mich. Sales at the No. 2 U.S. casual-dining chain continued to be sluggish, with same-store sales down 0.1% in August and down 1.2% in July. Fulton Smith Sykes is the chain's VP-marketing and advertising. QwikFIND aaq88n

Wal-Mart hires former Frito-Lay marketing chief

Wal-Mart stores tapped Stephen F. Quinn, Frito-Lay's chief marketing officer, as senior VP-marketing, the company confirmed. He will join the retailer Sept. 12. His appointment represents a departure from the typical pedigree of a Wal-Mart marketing executive. "He is the classically trained marketer Wal-Mart needs right now," according to one former Wal-Mart marketing insider. In March, Bob Connolly, a career Wal-Mart insider, retired as CMO. He was replaced by John Fleming, a former marketing executive from Target Stores' department stores division who has shaken up Wal-Mart's advertising strategy. He has toned down the everyday low prices message, an obsession with corporate reputation spots, and tried to appeal to more fashion-forward consumers. Executive search firm Spencer Stuart handled the placement, but deferred questions to Frito-Lay, which also declined to comment. As CMO at Frito-Lay, Mr. Quinn oversaw a budget of $91 million in measured media spending in 2004, according to TNS Media Intelligence. Mr. Quinn has worked with several Omnicom Group roster agencies, including BBDO Worldwide, New York, and GSD&M of Austin, Texas, which was selected in May to handle the $30 million relaunch of its Sun Chips brand. Notable is the GSD&M connection with Wal-Mart, which splits its advertising, media buying and creative duties with two agencies, GSD&M and Bernstein-Rein, Kansas City, Mo. QwikFIND aaq88o

FYI ...

Publicis Groupe's Chemistri, a Troy, Mich.-based dedicated General Motors Corp. ad agency, changed its name last week to Leo Burnett Detroit. An agency spokeswoman said Chemistri has been working more closely with Leo Burnett USA, Chicago, since Tom Bernardin arrived 14 months ago as worldwide chairman-CEO. QwikFIND aaq88l

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