Creativity/Adcritic's Hot Spot

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Rainier continues its award-winning integrated campaign with a short film titled "Operation Liberation," in which the brewer's spokesguys salvage a prehistoric beer bottle that has been frozen inside a glacier. Agency: Cole & Weber/Red Cell, Seattle and Portland. Creative director/art director: Guy Seese. Assistant creative director/copywriter: Jim Elliott. Assistant creative director/art director: Todd Derkson. Art director: Scott Bailey. Director: Jordan Brady. Production company: Area 51 Films, Los Angeles.
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