Creativity's PlayList

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A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit

Orange (U.K.) "Blackout"

A sweet track matches atmospheric visuals.

Agency: Mother, London

Song: This Side of Blue

Musical artist: Joanna Newsom

Sound Studio: Wave Recording Studio, London

Sony Ericson "To Catch a Thief"

A cop takes care to score his chase scene properly.

Multiple Tracks

Audio Post Production: 750 MPH

Agency: BBH New York

Apple "Hands"

The song says it best: "Gimme that!"

Music Company: Mophonics

Musical Artist: The Resource

Audio Post Production: Play

Agency: TBWA/Chiat/Day/L.A.

Levi's UK "Ice Cream Van"

A Hendrix-y take on a classic makes the ladies come running.

Track: Yankee Doodle Dandy

Musical Artist: Charlie Hurton

Agency: BBH London

Nissan "Take Me Driving in Your Car"

Old school music approach lends personality to standard pretty sheet metal shots.

Composer: Woody Guthrie

Sound Designer: Gus Koven

Agency: TBWA/Chiat/Day/L.A.

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