Creativity's PlayList

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A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit

Virgin Digital: Brand Essence Video

An unusual track accompanies a visual puzzle that challenges viewers' musical knowledge.

Agency: Ground Zero, Marina Del Ray, Calif.

Composer: Serena Ryder

Sony PlayStation: "Pace of Life"

An appropriately trippy track accents a spot that messes with time and space.

Agency: TBWA, London

Music: Peter Raeburn, Soundtree

Sound designer: Parv, Third Wave

Johnny Walker: "Painting"

A reinterpretation of Which Side is the odd but effective accompaniment to a visual stunner from BBH and Aardman Animation.

Agency: Bartle Bogle Hegarty, London

Musical artist: Cristian Solimeno

Sony: "Balls"

A pitch perfect soundtrack gives 200,000 balls that much more bounce.

Agency: Fallon London

Track: Heartbeats

Arranger: Jose Gonzalez

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