Creativity's PlayList

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A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit

Dunkin' Donuts: "Things to Do"
A new campaign sings it like it really is.
Agency: Hill Holliday, Boston
Production company: RSA Films
Director: Jake Scott

G4TV: "Karaoke"
Charlie Murphy does Mr. Spock doing Bobby Brown.
Agency: 72andSunny Los Angeles
Directors: Dan O'Brien, Nick Litwinko
Track: "My Prerogative"

Adidas :"Pink"
The perfect song for artist/director Charlie White's take on pink.
Production company: Furlined
Musical artist: Greg Weeks
Track: "Made (remix)"

Adidas: "Modular Man"
Adidas goes classic in this artsy, graphic spot.
Agency: 180 Amsterdam (180/ TBWA)
Production company: 1st Avenue Machine
Director: Arvind Palep
Sound Design: Q-department

Rexona: "Go Wild"
A wild track for Boys Gone Wild action.
Agency: Lowe London
Production company: Independent/Biscuit
Musical artist: A Band of Bees
Track: "Chicken Payback"
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